Let's make our businesses, and our world, Ever Better

Your stakeholders - including investors, employees, customer, suppliers, partners, and the communities where you operate - expect more from your business than ever before. They are demanding Environmental sustainability; Social responsibility; and effective, transparent Governance - ESG. If you don't have a sound ESG strategy that supports your competitive strategy, you are falling further and further behind every day. 
Smart companies are putting programs and projects in place to assess and mitigate ESG risks, and to benefit society and the environment through the normal course of operations. This is the future of business. 

ESG or CSR or Sustainability​?

Whether you call it ESG (Environmental, Social, & Governance), CSR (Corporate Social Responsibility), or Sustainability, it's about doing business in a different way. We're thinking long-term, holistically, and inclusively. Call it what you will, but let's not do what we've always done.​

Climate Action can't wait

Every company, no matter how small, produces greenhouse gas emissions. So every company has a role to play in mitigating climate change, and working to limit the global average temperature increase to 1.5°C. The longer we wait, the harder it gets - so the time to act is now. ​

Should my business pursue B Certification?

Companies like Patagonia, Seventh Generation, Allbirds, and Eileen Fisher are among the best-known Certified B Corps. Your company can join them by completing the B Impact Assessment and earning at least 80 points across the categories of workers, communities, customers, suppliers, and the environment. ​

But we're too small for ESG!

No company is too small to have a meaningful purpose; no company is too small to balance the interests of all stakeholders when making critical decisions. If you don't start now, when will you? ​

I always make the business case for sustainability. It's so compelling. Our costs are down, not up. Our products are the best they have ever been. Our people are motivated by a shared higher purpose... And the goodwill in the marketplace - it's just been astonishing.
Ray Anderson 

Your stakeholders expect more from you.

No longer can business leaders follow the advice of Milton Friedman and worry only about growing shareholder value. Instead, we must become familiar with the advice of Michael Porter and focus on creating shared value. The needs and interests of all stakeholders, including employees, customers, suppliers, the communities where we operate, and even future generations, must be considered in every decision we make.

 According to Porter Novelli's 2021 survey:

• There is an 87% correlation between Purpose and reputation
• 75% of Americans say it is no longer acceptable for companies just to make money; they must positively impact society too
• 86% of investors say companies should work for the benefit of all stakeholders, not just shareholders
  
• 73% say to win their support, companies must show how they are supporting communities and the environment